Why Content is King: A Look at My Content Strategy

You’ve probably heard the phrase a hundred times: “Content is king.”

It’s one of those clichés that gets thrown around in the online business world. But here’s the thing — it’s true.

Because without content, you’re invisible.
No blogs. No videos. No emails. No way for people to find you, learn from you, or trust you.

At Volcano Publishing, content isn’t just marketing fluff. It’s the foundation of everything we do. Let me show you how — and why.

Why Content Matters So Much

When I first started out, I thought business was all about products. If you had the right product, people would just buy it.

Wrong.

What I learned is this: people don’t buy from strangers. They buy from people they know, like, and trust.

And the way you build that trust?
👉 By showing up consistently with content that helps, teaches, entertains, or inspires.

That’s what content does. It’s not about algorithms or vanity metrics. It’s about connection.

The Volcano Publishing Content Strategy

Our content plan isn’t random. It’s built around three core goals:

1. Educate

We share blogs that teach practical skills — from how to write your first five posts, to which free tools actually help you get started. These are the “how-to” and “step-by-step” guides that give our readers quick wins.

If you can walk away from one of our posts and do something new the same day, that’s a win.

2. Inspire

We also share stories — my journey from idea to first sale, or what a day in the life of an online entrepreneur really looks like. Why? Because people don’t just want tactics; they want to see what’s possible.

Stories spark belief. And belief drives action.

3. Guide

Finally, we curate. There are thousands of courses, tools, and shiny objects out there. Our job is to filter out the noise and highlight what’s actually worth your time and money — because we’ve tried it ourselves.

That means reviews, comparisons, and recommendations you can trust.

The Formats We Focus On

To deliver all this, we keep things simple but consistent:

• Blog posts → Our home base. Long-form, detailed, and always actionable.

• Emails → Shorter, more personal notes that build direct relationships with subscribers.

• Social media posts → Quick bites of value and conversation-starters, driving people back to our blog.

This way, each piece of content works together. A blog fuels an email. An email sparks a social post. A social post brings new readers back to the blog.

The Long Game

Here’s the truth: content isn’t a quick fix. You won’t write one blog post and retire.

But when you commit to creating and sharing valuable content consistently, the results compound:

• Search engines start sending you traffic.

• Your email list grows.

• Your audience begins to trust you.

• And yes, sales follow.

That’s why we believe content is king. It’s not hype. It’s not theory. It’s the engine that keeps everything moving.

Final Word

At Volcano Publishing, our mission is simple: to help people find the right courses, tools, and strategies to build their own online businesses.

And content is how we do it.

• To educate.

• To inspire.

• To guide.

So if you’re starting out, here’s my advice: don’t wait until you feel “ready” to create content. Start now. Share what you know. Tell your story. Help someone today.

Because content isn’t just king — it’s the bridge between your idea and your audience.

👉 Over to you: What’s one piece of content you could publish this week to start building your bridge?